Cultivating A Creative Mindset

By Sharon Reed

In today’s global marketplace, while there is a greater demand for technical skills than ever before, creativity and innovation are widely regarded as the most critical ingredients for increased performance, productivity, and profit.

As former North Carolina Governor Jim Hunt so eloquently stated in a 2010 article published in the Huffington Post, “a creative mindset is in increasingly high demand: employers are vying for workers who are able to dream big and deliver big with the next must-have product. Creative thinking fuels innovation, it leads to new goods and services, creates jobs, and delivers substantial economic rewards.”  

So how do we cultivate a creative mindset and culture of innovation? How do we foster creative thinking among employees and integrate innovative thinking into every aspect of our businesses to drive future growth? 

At the Innovation Institute, we believe that the same process artists use to fuel their own creativity can be applied in a business context to expand one's creative potential and fuel innovative thinking.

As individuals tap into their innate curiosity and explore points of connection in new and unfamiliar ways, they not only strengthen their natural abilities, but also deepen their capacity for creative and critical thought.

By fostering an environment that encourages diversity of perspective and supports cross functional collaboration and communication, new ideas emerge and teams are strengthened, often resulting in increased performance, productivity, and profit. 


Ed Catmull, Steve Jobs, and John Lasseter (Courtesy of Pixar)

In his book Creativity, Inc., Pixar co-founder Ed Catmull (with Steve Jobs and John Lasseter) emphasizes the importance of creative process in cultivating the habit of innovation, emphasizing that creativity is both a learned skill and the result of a deliberate process, nurtured by a culture that embraces risk, failure, and collaboration. 

Catmull also addresses the myth that creativity is the result of a single, inspired thought, noting that it's not unusual for Pixar to start with an initial idea that bears little resemblance to the final product (and is often quite terrible along the way). 

We couldn't agree more.

Are you ready to increase growth, productivity, and profit by tapping into creativity? It’s the advantage you’re looking for and the Innovation Institute can help. Contact us to get started.