Marketing Coordinator

The Marketing Coordinator is a vital member of the marketing team, working closely with the vice president of marketing and operations to deliver effective and measurable communications, reach, and engagement. The Marketing Coordinator is creative and clever, pays attention to details, is organized and meets deadlines, and has strong design, writing, and editing skills. This is a part-time (20-25 hours per week) position.
What you’ll do:
Produce and curate meaningful written, audio, and visual content that tells the stories of our current and alumni artists-in-residence, related programming, and community engagements
Develop and manage content, editorial, and communications production schedules and calendars in collaboration with marketing, development (donor appeals, renewal letters, etc.), and programs
Manage digital content initiatives and projects (website, website artist profiles, ArtPlace, exhibitions/projects, videos, photos, blog posts)
Proficiently plan and manage creative and engaging social media content for (but not limited to) Instagram, Facebook, and Twitter
Create events listings on our website, Facebook, and Eventbrite and connect platforms for increased engagement and ticket sales/RSVPs; post to Charlotte Culture Guide and share with media outlets and influencers
Measure and track online and IRL engagement, analyze successes and failures, solicit and manage feedback, prepare reports for senior staff
Research and recommend opportunities for innovative and new methods for extending McColl Center’s reach and engagement digitally and IRL (newsletters, publications, meetups, Facebook groups, networking events, public events, etc.)
Receive, manage, archive, and prepare images for print and digital use (migrate from flickr to Dropbox)
What makes you an ideal person for this job:
Knowledge of and passion for art, artists, and creativity
Ability to develop trusting relationships with diverse individuals from many different backgrounds
Active on and proficient on social media platforms and email marketing platforms, content management systems, and web-based CRMs
Passionate about cutting-edge design with a working knowledge of Adobe Creative Cloud tools, including (but not limited to) Photoshop, InDesign, and Illustrator; knowledge of Premiere, After Effects, and/or Audition a plus
Excellent writer and communicator with meticulous editing skills and attention to detail
Able to work all of our public program events, and other evenings and weekends as needed
Knowledge of Microsoft Office applications
McColl Center for Art + Innovation is an Equal Opportunity Employer. It is our policy to abide by all federal, state and local laws prohibiting employment discrimination based solely on a person's race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, physical disability, mental disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner status, gender (including sex stereotyping), medical condition (including but not limited to, cancer related or HIV/AIDS related), sexual orientation, or any other protected status except where a reasonable, bona fide occupational qualification exists.