Social Media: Messaging and Tactics

Monday, June 14, 2021 
6:00–9:00 p.m. 
Pay what you can: $15, $25, or $35 

Social Media: Messaging and Tactics is a hands-on, three-hour workshop for artists and creatives who already have a separate business page on social media and are looking to optimize their messaging and tactic for a greater presence, increased sales, and audience growth. The focus will be placed on Facebook, Twitter, and Instagram platforms. 

Participants will learn: 

  • How to best utilize each platform’s unique business analytics 
  • Best practices for leveraging the unique capabilities and characteristics of each platform 
  • How to use paid campaigns and promotions to grow your audience 
  • How to tailor your social media messaging to express your authentic voice 

A Google Classroom with digital, editable copies of all of the materials will be shared with those who register for class, as well as printable PDF copies of all class materials. 

This workshop series is supported, in part, with funding from ASC.

Top image: Andrew Wilson in his studio, winter/spring 2020