AIM: Artists in the Marketplace

Four-week class on Mondays: July 19, July 26, August 2, and August 9, 2021 
6:00–9:00 p.m. 

AIM: Artists in the Marketplace is a four-week marketing class specifically designed for artists, administrators, and small arts businesses. Participants will learn how to create a robust marketing strategy while honoring their creative voice and talent.  

Participants will gain an understanding of: 

  • How to effectively market their creative offerings and to whom 
  • Marketing concepts that can be implemented right away with $0 
  • The importance of building trust and meaningful relationships with patrons 
  • How marketing can boost your creative brand without the gimmicks 

A Google Classroom with digital, editable copies of all of the materials will be shared with those who register for class, as well as printable PDF copies of all class materials. 

This workshop series is supported, in part, with funding from ASC.

Top image: Xenobia Bailey in her studio, winter/spring 2018