McColl Center Launches New Brand and Bolsters Commitment to Artists First

We are embarking on a dynamic and transformative path for McColl Center that reinforces our commitment to putting artists first. This path was illuminated by collaborating with artists, community members, and partners who see McColl Center as an evolving hub for creativity and continuing catalyst for growth within the creative community.

Our renewed vision keeps our artist residency at the heart of McColl Center, while creating new programs and opportunities that respond to the needs of Charlotte’s creative community and open our doors to more local artists.

Alli Celebron-Brown, President + CEO

McColl Center is expanding access to spaces, programs and exhibits, including creating nine subsidized studios for local artists and new artist entrepreneurship workshops as key efforts in a continuing commitment to artists. Additional artist support initiatives will follow.

McColl Center’s new look and logo, including flexible design features, embodies the notion of artists first, while celebrating the power of artists and contemporary art to help shape the future.

McColl Center New Brand Highlights 

Name

Our name is now simply McColl Center.

Logo

McColl Center’s refreshed new look and logo, including flexible design features, embodies the notion of artists first, while celebrating the power of artists and contemporary art to help shape the future.

The new McColl Center logo will appear most often in black and white, but can also feature a photographed art inset, lifting up McColl Center’s commitment to artists first. The new logo and brand identity features were developed in collaboration with local partner creative agency Wray Ward.

About

McColl Center is an acclaimed artist residency and contemporary art space in Charlotte, North Carolina.

We believe art thrives when artists do. This one-of-a-kind place is a source of creative inspiration, growth and support. McColl Center is where artists and people who care about them converge, connect and thrive. As a hub for creativity and catalyst for growth, McColl Center is committed to artists first, offering subsidized artist studios, modern equipment and tools, entrepreneurship programs, and 5,000 SF of gallery space to exhibit and sell work.

Vision

Charlotte is nationally recognized as a vibrant creative community in which professional artists thrive.

Mission

We champion contemporary artists and spark creative experiences for positive community impact. 

Additional information

Learn more about McColl Center’s mission, programs, and events for artists and the community at mccollcenter.org